Radio 270 originally planned a varied format (similar to the BBC Light Programme at the time) but with a local flavour. Taped programmes - with talks and interviews - were recorded and stockpiled in the station’s first studios in Newcastle.
However, during the planning of the station it was decided to switch to a Top 40 format, with most programmes presented live from the ship. The station’s intention to aim for a local audience was reflected in the huge amount of commercials from small local businesses - many of which can be heard in these programme extracts:-