©   2014-2025 Offshore Radio Museum
       
      
       
      
      
      
        
        
        
        
        
        
        
        CAROLINE CASH CASINO IN NUMBERS
        
        
        
        
        
        
        
        
        
         
        
        
        
        
        
        
        
        
        
        
        
       
       
      
      
        39
        Number of weeks Cash Casino was broadcast 
        (There were 3 x 13 week ‘flights’ of Cash Casino  - the first ‘flight’ only had 11 weeks of the actual competition – the first two weeks were promotional).
       
      
        £10
        Amount the jackpot increased  for each incorrect answer 
        (Equivalent to £30 per segment, £180 a day, £1,080 per week
       
      
        5,580,275
        Total number of entries received for all 13 competitions
       
      
        £34,980
        Total prize money won by listeners in all 13 competitions 
       
      
        £10,500
        Sponsorship cost for a Cash Casino ‘flight’ of 13 weeks
        (for the proposed 4th ‘flight’ which was never actually broadcast) 
       
      
        Average weekly mail received 
        1st Flight – 100,000 (11 weeks)
        2nd Flight – 166,000 (13 weeks)
        3rd Flight – 181,000 (13 weeks) 
         
       
      
        325 
        The number of advertising spots sponsors received across the 13 weeks of each ‘flight’
        (Made up of 24 x 30 second advertising spots per week (4  spots each day Monday-Saturday and 1 spot on Sunday) 
        
       
      
        390
        The total number of announcements for each sponsor across the 13 weeks of each ‘flight’
        (30 promotion and winner announcements per week)
        
       
      
        78 
        The number of Cash Casino programmes broadcast during the 13 weeks of each ‘flight’
        
       
      
        2119 
        The total number of product commercials or identifications broadcast during the 13 weeks of each ‘flight’
        
       
       
      
      
       
       
       
      
      
       
       
       
       
      
         
      
      
       
      
         
      
       
      
      
      
       
      
      